Does your online business have a tagline? If not, there is no better time than the present to create one.
Take a page from the advertising manual of major corporations throughout the world that regularly use taglines to brand their name and their products. An internet business is no different.
Why A Tagline?
A tagline accomplishes several things. For one, it is an excellent form of branding, that is creating an element that consumers will see and immediately associate with your company.
For another, it gives people an idea of what your business is all about, whether it is your focus on excellent customer service, the quality of your products, or a pricing guarantee. And finally, a tagline can be just one more way of utilising keywords for good SEO.
Writing A Good Tagline
Take a moment to think about some major corporations and the taglines they have created. When you think of common brands and instantly know their tagline, that’s a clear indication that the corporation has done an excellent job of branding.
Your own tagline should tell people something about your company and what they can expect when they buy a product or service from you.
The tagline is an excellent place to include a keyword. In the case of Woolworths in Australia, they use the phrase “fresh food”. Google the phrase “fresh food Australia” and you will find that the Woolworths website appears on the first page – great SEO!
Using The Tagline Effectively
After you’ve developed an appropriate and catchy tagline for your online business, use it. Make it part of your logo, add it to the header on every page of your website, and include it in all the promotional items you develop.
Think outside the box to be sure you take advantage of every opportunity for branding with your tagline. Put it on the return address labels you use on envelopes and shipping cartons. Add it to your business cards. Include it in your email signature line. Create its own page on your website where you can talk about how you developed the line and how it relates to your business.
Do not underestimate the importance of a tagline. Often, people will remember a concise and relevant blurb over and above anything else you use for marketing and advertising your online business.
Sean Rasmussen
Aussie Internet Marketer
Learn Affiliate Marketing with Year Of The Affiliate © 2010
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{ 7 comments… read them below or add one }
Hi Sean,
I still don’t have a tagline for my online business. It’s one of those things that I thought about months ago and forgot about because I didn’t come up with anything I liked.
I agree that it’s an excellent way of branding yourself. I just want to make sure before I brand myself; that I’m choosing the right tagline. I am still to get clear about what I offer that is uniquely different to my competitors.
Jazz Salinger´s last blog ..Finding Your Passion
Hi Sean,
I like the tagline that came with my YOTB blog, “Building Multiple Streams of Online Income” I like it a lot. I have the tagline however need to tailor the blog to suit the tagline.
I’m sure it will come about with time.
Jill Brown´s last blog ..Couples Marry at Common Law
A tagline is like a good headline. It can catch attention and needs to tell people what to expect on the site. I guess it’s good to put some work in that …
Renee´s last blog ..Breaking Habits – 7 Tips How To Do It
Agree with you there Renee. It’s something that people should give some thought into. I mean almost every corporate business you can think of has a tag line and with good reason as it works.
I will have to give it some thought.
This is something I have being thinking of for a while. I’m a little worried about creating a tagline for the niche I am promoting at the moment, as I’m not sure this is what I want to keep promoting.
Creating a tagline which represents who you are has to be thought about carefully as you don’t want to keep changing it or people will start to wonder what you trying to promote.
mmmm something to think about.
Jackie Stenhouse´s last blog ..Types of Child Anxiety Disorder
Hi Jackie
if you are not sure that you want to stay in that niche it’s still a good training to create a tagline. Either you leave that page then as it is and start a new one for your next niche, or you change the tagline in case the main content of your site changes.
Renee´s last blog ..Self Improvement Books – What Are Your Favourites
Hi Sean,
Taglines are an important consideration when starting an online business. One I recognize the most is Woolies “We are the fresh food people” ….Hmmm well no comment.
Jill Brown´s last blog ..Lifestyle with Sean Rasmussen – Affiliate Marketing