Is SEO training important to a budding online entrepreneur? Absolutely! In fact, it’s probably one of the first things you should learn about, as it’ll help you with many aspects of launching and profiting from an online business on an ongoing basis. By learning various aspects of search engine optimisation, you can help increase the traffic levels your new site gets.

Those who are new to e-commerce stores or those who are just beginning to learn affiliate marketing have a lot of choices for promotion of affiliate products. You can create a site from scratch, set up a plug-in site, buy an established niche site, create Web 2.0 pages, set up a free blog or a self-hosted blog of your own, do article marketing, and so on.

Learning how to optimize whichever site / page you create to help you sell. Learning how to gain attention from search engines can equate to success.

Different techniques can bring great results. It’s wise to learn as much as you can about website optimization, both from an on page and off page perspective. There are many sources of SEO advice online that you can glean info from.

What You Can Learn From SEO Training

• How to get your site quickly indexed in Google, Yahoo, and Bing. Lack of an SEO strategy can mean a lot longer between your launch date and a time when you’re getting consistent and productive traffic.

• How to set up your permalink structure so it benefits your SEO. Did you know that if you blog, for instance, your default settings could cost you valuable traffic that a few clicks of the mouse could result in your achieving?

• How to write content that’s optimized for words and phrases that can help you get traffic. Content writing can be a cash cow – if you know how to apply marketing and SEO tactics to get your content working for you.

• How to analyse your traffic statistics and use information about your existing traffic to help you get MORE traffic. Info in your reports can dramatically impact your business if used to your advantage.

• Getting your site optimized can help you and best of all, organic traffic is free. You’re not paying per click or per page impression!

There are a lot of ways to obtain traffic but the organic traffic method, through SEO, is the most cost effective and the most effective overall. This is because being listed among the top choices for very relevant phrases is going to provide you with more credibility than any of the sponsored ads on that page.

People inherently trust the organic result MORE than the sponsored ads. Getting the right SEO training and implementing what you learn can help you get found in those top spots.

What Kind Of SEO Training Should You Look For?

There are books, videos, courses, reports, and internet marketing programs that can help you to make the most of your on page and off page search engine marketing strategies so that you can get targeted traffic. Not all courses and books are created equally, though, so look for something that’s recognized by others in the industry as high-quality.

Read testimonials or reviews, look for guarantees, and look for trainer(s) that are reputable, and regularly examine and measure the sources you use for SEO knowledge so you’ll know if they’re effective or not.

Yes, SEO training is something new internet entrepreneurs should put on their to-do list but this should also be something ongoing as well. Rankings change on an ongoing basis, so you should consider learning and putting your newly learned skills into practice on an ongoing basis.

Sean Rasmussen
Aussie Internet Marketer
Learn Affiliate Marketing with Year Of The Affiliate © 2012

Website optimization is vital if you want to sell affiliate marketing products or make money with online advertising. By optimizing your website, you will get found by your target audience, save on advertising costs, and you could also become known as an authority in your industry.

Learn all you can about website optimization. Here are some areas you’ll want to delve into:

• Site layout
• Keywords
• Meta data
• Intra site linking
• Backlinks

Here’s more of a look into each of the above website optimization methods and why they’re important to affiliate marketing efforts:

Site Layout

By optimizing the layout of your site, you can improve your visitor’s experience. But you can also improve the search engines’ ability to crawl your site. A sitemap, search option, and good navigation / design can all help with search engine traffic and human traffic.

Keywords

People use words and phrases to find what they’re looking for. Optimize your site for strategic keywords and keyphrases and you could get organic traffic. People looking to buy what you’re selling could be referred to you by search engines that deem your site to be among the most relevant for that category.

Meta Data

Search engines do crawl everything on your website but see specific areas as vital for determining how to index each page. Meta data such as meta description, keywords, image tags, and permalink structure should all be carefully optimized.

Intra Site Linking

Linking on each page to other pages can help you sell affiliate products and can help you with other revenue-generators as well. If you link to the pages within your site, you are optimizing for the phrases in the meta data and content of the pages you link to. You also give your website visitors further info to delve into and that could help you to increase the sales with your visitors.

Backlinks

On page SEO is important but it shouldn’t end there. Off page SEO is also an important aspect of online marketing. Create links to your site from other sites and this could direct traffic and search engines to your site. Many of those backlinks could count as popularity votes and this could increase your page rankings, helping you to rise ahead of competitors in terms of perceived relevancy by the top search engines.

Create articles that link to your site, create social bookmarks, blog comments on relevant websites, article directory submissions, and try to get linked to by other relevant sites.

Website optimization is very important. It’s not a one-off task, either. It should be a regular part of your ongoing marketing efforts. It definitely bears fruit! The more time passes, the more you’ll learn, the more traffic you’ll achieve and chances are – the more profitable your site will become!

Sean Rasmussen
Aussie Internet Marketer
Learn Affiliate Marketing with Year Of The Affiliate © 2012

Quid pro quo, or reciprocity, is a concept that has long been used in business. It is much like the old “I’ll scratch your back if you scratch mine” adage. Even competitors can agree to disagree long enough to effect good online promotion and SEO benefits for each other.

The same philosophy holds true for online businesses. Promotion and marketing are much more effective when they are multiplied across a group of partners.

Take these suggestions into account in order to use the power of quid pro quo for marketing your online venture and also to form part of your overall SEO schedule.

Link Sharing

Whether you are into affiliate marketing or marketing your own products, building links is one of the most effective SEO methods a website owner can undertake. While links that connect the pages on your website are crucial to good SEO, building incoming links from other sites is also vital.

One way to do this is by exchanging links with a related site, most often on the “links” page or on the blogroll list. The higher the page ranking and authority of the site you share a link with, the greater the benefit to you. This is a great method to use as a part of your blog linking strategy.

Blog Commenting

Perhaps one of the hardest things about getting a blog to gain high ranking in the search engines – especially for a new blog, is attracting comments to your posts. If you are having difficulty getting readers to leave a comment, consider soliciting other blog owners to do so in exchange for the same. Often just one blog comment gets the ball rolling and induces readers to start an online conversation.

The longer you keep at this, the quicker you will gain more subscribers. If possible, subscribe to the sites you comment on so that you can continue to participate in a discussion that you may start. This could bring people to your site.

Another benefit of blog commenting? If it is a dofollow blog, you get a valuable inbound link to your site. Try using the URL of a particular page you are trying to optimise (if the dofollow parameters will allow the particular URL extension you are utilising).

Testimonials

If you try a product and like it, consider letting the business owner know by posting a testimonial to its quality on your blog. This can be a great SEO boost in several ways. For one thing, it allows you to build an outbound link from your site to the address of the vendor’s site. Forward it to the vendor and you’ll also get a backlink when it is posted on their site.

Finally, the quid pro quo concept of marketing nearly always assures that you will receive the same in return, if at all possible. If it doesn’t occur naturally, go ahead and ask; you will be losing nothing if the other party refuses.

Reciprocity is a very valuable form of marketing. Even your competitors can become strong allies when you agree to cross post comments, testimonials, and share links. Quid pro quo is an excellent way to improve your SEO and to enhance your overall internet marketing strategy.

Sean Rasmussen
Aussie Internet Marketer
Learn Affiliate Marketing with Year Of The Affiliate © 2012

Thank you to all the New members of our Affiliate Marketing Program: Year Of The Affiliate & The Internet Marketing Forum. Here is some information on the 3 next upcoming Video Tutorials you can expect. I am really excited about the content we already have in the YOTA Forum and it excites me even more to think of how much you will learn from the next 3 upcoming tutorials.

The Next 3 Video Tutorials In The YOTA Program

Here are the next 3 Step by Step Video Tutorials to help you become seasoned at affiliate marketing:

1. Affiliate Marketing Program. This program puts affiliate marketing into perspective for you and shows how to successfully market a product or service online. I will also show you how to get started producing a residual income immediately.
2. SEO Case Study. Watch me, step by step, start up a brand new website and proceed to rank it Number 1 on Google.
3. Social Media Foundation. Let me help you lay down the required foundations for your Social Media Platform. This is your springboard into the world of New Media, Web 2.0 and beyond.

Meanwhile, you can also entertain yourself with many of the existing video tutorials in the member’s forum, including the Blogging & SEO video series.

The Affiliate Marketing Program

Of the 3 above mentioned video tutorials, I am very excited about the Affiliate Marketing Program. It is going to allow you to start making residual income straight away, as long as you are a member of the forum and take positive action with the strategies I teach you in there.

The SEO Case Study will have everyone buzzing. I’m sure of that! I am showing you that I don’t just talk this stuff, but I also walk the talk and produce REAL RESULTS for you to learn from.

Our Social Media Foundation will also excite beyond belief. My thoughts go out to your spouses and partners already. Because, when you get started with this, you are going to be so excited, you won’t want to go to bed at night! I can imagine the phone calls already:

“Sean. What have you done to my partner? [He/She] is so excited and just won’t leave that flaming computer!!!”

But hey, that is the price of passion and affiliate marketing. Having fun and loving what you do

Year Of The Affiliate Webinar Schedule

This week, I’m releasing a 3 month webinar program (schedule) for you to plan your learning around. It will be in the forum calendar as well as a published schedule that you can view any time you’re logged into the YOTA member’s area. The beauty of this, is that you can learn affiliate marketing in your own time, at your own pace. And with the 3 month program, you can plan ahead with roster days off (from your J.O.B.) and plan around School holidays etc.

Once again, to everyone that purchased Year Of The Affiliate during the launch; Thank You! Enjoy the Affiliate Marketing Program.

See you in the forum

Sean Rasmussen
Aussie Internet Marketer
Learn Affiliate Marketing with Year Of The Affiliate © 2012