Technology changes almost on a daily basis. Along with those technological changes, so do the methods of internet marketing have to keep up with the times.

Imagine if you currently were not using social media for marketing, surely your business would be lost amidst those trend-setting companies that use every new platform, forum, or device to put their name at the forefront.

How can you possibly stay on top of internet marketing trends when they change so rapidly? There are several methods, as outlined below.

Following Those Who Know

The easiest way to keep your finger on the pulse of the newest, most innovative, and most effective methods of using advancing technology for marketing is to find a good internet marketing blog written by a professional and follow it. There are lots of them out there and new ones being added daily, but if you can find a popular, well-established site, you are most likely to gain the best, most reliable information.

Outside of the blogosphere, you may also want to keep an eye on what’s happening at social media sites. Be sure to ‘friend’ or ‘follow’ internet marketing gurus. Do a search for trending topics on Twitter that include the word ‘marketing’.

Google Alerts

Just in case your favorite blogger isn’t keeping up on the latest marketing trends, create Google alerts for the phrases “Google pagerank news”, “internet marketing news”, “internet marketing trends” or something similar. This will send a message straight to your email inbox that lists any new content referencing these exact words.

Attend Professional Conferences

For the serious internet marketer, it is definitely worthwhile to join an association or organisation that focuses on this topic. Paid memberships often allow you to receive the latest news and notice of upcoming changes. If you can afford to do so, attend a conference where you can ask questions and listen to the advice of professionals who have the inside track with the major search engines and software companies.

The Importance Of Keeping Up With Internet Marketing Trends

Consider this scenario: several years ago you owned a monetised website that used the process of posting duplicate content across the internet to build links to your pages. If you were not aware that Google was planning on blacklisting sites linked to duplicate content, you might have lost everything you’d worked so hard to achieve.

The same holds true today if you own a site that relies on affiliate marketing for income. Since Google made some important changes to its Adsense program in recent times, you could well be losing your stream of income right now. Without staying on top of news and trends, you are vulnerable to losing your entire business if it is based on an outdated model.

It is very difficult to find internet marketing success unless you stay abreast of all the changes that affect your efforts. If you want to work smarter instead of harder, the key is to follow internet marketing trends and blaze new trails to success.

Sean Rasmussen
Aussie Internet Marketer
Learn Affiliate Marketing with Year Of The Affiliate © 2012

Every internet marketing guru was a newbie at some point. When you are starting out, deciding on the best way to learn internet marketing can be difficult, especially when you find yourself wading through uncharted territory.

You don’t want to put the cart before the horse and you don’t want to miss out on opportunities either. Where should you start? Learn… Learn before you start, learn as you go, and continue to absorb as much information as you can.

Every industry guru, no matter the industry, has a passion for staying knowledgeable. Internet marketing is a fast-paced world and those who want to succeed in it need to be on the edge of their seat at all times.

The answer to how to approach learning is going to vary depending on who you talk to. Asking the question in an open forum will often start a debate because every successful entrepreneur’s journey will have varied from others who’ve taken a similar path.

Some Basic Ideas To Learn Internet Marketing

• Learn internet marketing in general. The only way to decide if this is something you should pursue is to sop up all the info you can find on it. Learn how it works, understand the pros and cons of the internet marketer lifestyle, be prepared to invest time, or money (preferably a little of the latter and a lot of the former). Take the time to find blogs and sites to read up on. You’ll find a lot of comprehensive resources. Don’t just stick to one. Get a second, third, and fourth opinion.

• Figure out what you’d like to sell, do you have your own product, or maybe you are interested in affiliate marketing. There are thousands of potential ideas for what you could sell on the internet and there’s no standard answer for what’s the best product for beginners to start with.

• Learn about search engines. Find out how search engines work so you can start to think about ways to appeal to them.

• Learn about search engine optimisation. Knowing how to build a website that search engines will index will help you get traffic that could buy from you. This will be a never-ending proposition, though, as SEO is not evergreen and you’ll want and need to keep up to date on the latest strategies, rules, and suggestions from gurus.

• Learn about paid search engine marketing options such as pay per click. You may or may not be ready to invest in this yet but learn about it.

• Listen to the experts. Find out what they do. Read about what they say you should do and read about what they say you shouldn’t do. Then get a second opinion, a third, and a fourth. Experts may have solid advice and the first expert you listen to might give you everything you need but learning all you can will help you to develop your own signature methods that could come from a fusion of several experts success methods.

• Read free reports, white papers, blogs, and internet marketing forums. You’ll get good advice, bad advice, and come up with a lot of good ideas.

If you really want to learn internet marketing, it won’t take long to learn enough to get started. The world of internet marketing is enticing and exciting and there are many opportunities to make money online, but those who are most successful tend to be those who are willing to dedicate the time to learn how others have succeeded.

Sean Rasmussen
Aussie Internet Marketer
Learn Affiliate Marketing with Year Of The Affiliate © 2012

Your internet marketing strategy should include both short and long term goals. The two will obviously differ based on need. For instance, your short term goals will be to get your website started and do everything possible to quickly make it profitable.

Once you’ve got it up and running and you are starting to make money online, then it is time to focus on those tasks which will improve profitability and increase your online presence through branding, advertising campaigns, and site design that deepens market reach.

The following are some goals that could be very appropriate for including in your long term internet marketing strategy.

Internet Marketing Strategy – Stay Educated

In order to keep up with ever-increasing technology, it is vital that you get, and stay, educated. Knowledge is power and that power is an essential part of internet marketing.

Consider Web 2.0 platforms. Several years ago, handheld devices such as PDAs and smart phones were rare. Today they are found in the hands of a large percentage of your potential customers. If you don’t know how to optimise your site to reach this market and make it easier for them to find you, then you are potentially missing out on a large number of sales.

Add the cost of internet marketing education and tutorials to your marketing budget and plan on attending and completing courses regularly.

Review Previous Internet Marketing Goals

You can’t go forward until you’ve looked back. Reviewing past successes and failures in internet marketing is the best way to determine where to go in the future.

For instance, did your last pay per click campaign result in increased sales? If so, use the elements of that success to design a new campaign that will be even more effective. If the reverse is true and advertising dollars were wasted, that is a good indication of what types of marketing you should not repeat.

It’s always a good idea to keep track of each marketing task. Was it completed? What did you do? Did it result in increased sales or  increased website traffic? A spreadsheet showing this information is a great tool for deciding what type of internet marketing tasks you should focus on for long-term results. If you don’t already have one, start one now and refer to it often.

Expand Market Penetration And Reach

There is always room to grow. When you become complacent about internet marketing, often you are leaving sales on the table. Even successful start-ups need constant revision and renewed focus to stay on top of competitors.

Use the information you’ve gained about past customers to prepare a profile of your market, then use that profile to determine ways you can more deeply penetrate the market. Expand your presence on the web by setting up additional social networking accounts, creating a Facebook fan page, starting an online forum or user’s group, etc.

Find events where you can meet prospective customers face to face. Use your existing contacts to gain referrals. These are all ways you can further penetrate the market.

The goals you set for your long-term internet marketing strategy are those which focus on steadily increasing online sales and growing your e-commerce business. If your company does not change and grow, rest assured that a competitor’s will and you could easily lose all that you’ve worked for.

Sean Rasmussen
Aussie Internet Marketer
Learn Affiliate Marketing with Year Of The Affiliate © 2012

Since I announced the release of Year Of The Affiliate for later this month my office has been buzzing with questions from people wanting to know more about it.

So what I thought I’d do in this email is answer your key concerns about Year Of The Affiliate.

Concern #1:

“Will Year Of The Affiliate show me how to get started?”

This was – far and away – your BIGGEST concern. And the answer is YES! This is the whole reason I created the training guide – to show YOU how to get started on the Internet as an affiliate.

Year Of The Affiliate shows you from the ground up the very first and essential steps you need to take to set yourself up online. I show you how to set up your own blog (and I show you how to do it at no cost)… where to find products… how to get no cost traffic.

You name it, I cover it. And there are LOADS of screen shots as I walk you through every step. Year Of The Affiliate is the ultimate beginner’s guide.

Concern #2:

“I have limited time. Will Year Of The Affiliate show me how to make money on the internet in my spare time”.

That’s perhaps the best part of what I teach in the manual. You can do it in your spare time while you keep your job. In fact, I show you the simple steps I took to go from setting up in my spare time to becoming a full time internet marketer. And I’ve made it so easy anybody can do it.

In the next few days I am going to reveal more about Year Of The Affiliate. Keep your eyes peeled because you’re also going to receive loads of FREE training you’ll be able to make money with now.

I want to hear your thoughts. Please comment below and tell me what you are thinking… any questions you have and any concerns.

See you soon.

Sean Rasmussen
Aussie Internet Marketer
Learn Affiliate Marketing with Year Of The Affiliate © 2012

Hi Everyone,

I’ve decided to release a leaked version of Year Of The Affiliate. What’s really cool about the leaked version is that it gives more valuable content than most paid products costing hundreds of dollars!

It’s true.

Check it out and see for yourself:

Grab Your Free Copy Here >>

The leaked copy is almost half of the training guide. Why am I giving away so much? It’s easy: so many people have told they’re Jacked Off with being ripped off by unscrupulous “gurus” (you know who I am talking about). So, I thought I’d give you loads of FREE content to prove to you there’s still some “good guys” left out there

After you read the book (or the first few chapters), please post your review in the comments below…

…then come back to this Blog to read everything about the Year Of The Affiliate launch.

A few people have commented that there may not be enough content to get started. Well, let’s re-start that conversation after you’ve read this book. Above all, get reading and I look forward to your feedback in the comments.

See you next time. Enjoy the book!

Sean Rasmussen
Aussie Internet Marketer
Learn Affiliate Marketing with Year Of The Affiliate © 2012